Tuileries Garden, Paris
(Source: dyingofcute, via metropolitanmisss)
Project 3: Three Ads for Organic India
C.SHUBER.COPYRIGHT
21 March 2012
Dove’s advertising campaign for real beauty is one that is memorable amongst society. This print ad reads “Grey? Gorgeous?” with boxes to check off beside the two words. The smaller text under the ‘survey’ reads “Why can’t more women feel glad to be grey? Join the beauty debate”. In Dove’s signature blue and white colour scheme, the ad also includes an informative website: “campaignforrealbeauty.co.uk” accompanied by the dove logo. Overall, the ad targets aging women who may be self-conscious about their grey hair. It evokes a message that tries to encourage women to “feel good about being grey” by being naturally beautiful. The model depicts exactly that: a gorgeous woman with grey hair, not ashamed of her age. Thus, the imagery reflects the intent of the ad. The use of colour represents Dove’s iconic and recognizable packaging of its products. The typography is legible and balanced within the composition. Hierarchy of type is also evident, creating a focal point that provides a rhetorical question to the audience. Dove’s products have always been my favorite, and now there ads are too.
21 March 2012
This Nestle print ad for their Strawberry Milkmaid Funshake definitely grabbed my attention because it is pink. Although, that is not the only reason why it is successful. It’s minimalist approach present a crisp, clear advertisement without any distracting text. The only important information is located int he right corner, consisting of the Nestle logo and the product name. The splash of milk illustrated in the ad forms a strawberry, combining the fruity and milky taste of the drink into one image. It is the focal point of the composition. Nestle is targeting those who love fruit and milk (and loyal Nestle consumers) and will most likely attract more women because of its dominant pink colour. Therefore, the colour, shape and imagery all relate to the Strawberry Milkmaid Funshake being advertised.
Advertising Agency: Publicis Communication, Gurgaon, India
Creative Director: Emmanuel Upputru
Art Director: Sunny Johnny
Copywriter: Anindya Banerjee
Illustrator: Gullu Matharu
Source: http://adsoftheworld.com/media/print/nestle_milkmaid_funshake_strawberry?size=_original
20 March 2012
Ogilvy & Mather Agency is promoting KayaKing Jumbo peanuts in Indonesia with this print advertisement featuring two elephants practicing the Heimlich maneuvre. In the left hand corner is the product: Jumbo peanuts (Kacang is Indonesian for peanuts). Designed by Aldo Khalid, this ad targets animal lovers and peanut lovers. The comical image of the elephants creates humor but also evokes a sense of curiosity as to why the elephants are performing the Heimlich maneuvre. It suggests that these panuts are so big that even elephants choke on their favorite treat. The landscape imagery is relevant to the Indonesian landscape, reflecting the product. The colour of the landscape reflected in the packaging of the peanuts. Therefore, the use of colour and imagery create a successful print as with a clear message without the use of typography.
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Director: Glenn Alexander
Art Directors: Alfa Aphrodita, Yogi Wiweka
Copywriter: Glenn Alexander
Photographers: Heru Suryoko, Leonardus Bramantya
Designer: Aldo Khalid
Published: 2008
Source: http://adsoftheworld.com/media/print /kayaking_jumbo_peanut_choking?size=_original
19 March 2012
I thought it may be interesting to talk about my own eye for design. I took this photograph of the front of a Japanese restaurant while in Paris. To be honest, the first thing that caught my eye was the bright pink entrance. When approaching the front, I noticed the unique typography that reads “TOKKI”. The use of a bright colour attracts those walking by but the innovative shape of the typeface attracts the eye of a designer. The typography does not resemble anything I have seen in North America. It relates to the Japanese restaurant with its slender shape and straight lines, maybe resembling chopsticks with the filled in “o” that looks like a plate. Somehow, I get an Asian feeling when I look at the typeface, suggesting that it successfully relates to the Japanese restaurant. The font on the right window is nicely kerned and offsets the name of the restaurant in a visually pleasing way. Hierarchy of text is also evident. As a girl who travels often, I have been more away of design around the world.
COPYRIGHT.CSHUBER.PHOTOGRAPHY.
(Source: metropolitanmisss)
18 March 2012
Health care brand Help Remedies has teamed up with creative Graham Douglas of advertising network, Droga5, to launch new bandage packaging that encourages people to join the bone marrow register. This minimal packaging design communicates a message through a simple and smart idea: the pack includes a sterile swab, so when someone is cut and reaches for the first aid box, they can take a sample of their blood while they’re getting a band-aid. This can then be sent to a donor centre using a kit provided in the pack. This campaign targets all ages and any one able to donate bone marrow. The packs have a dual purpose: taking advantage of a bad situation and hopefully prompting people to sign up for a good cause. The use of green reflects the goodness of the cause, suggests a healthy look and appeals to all ages since it is not gender biased, just as the act of donating bone marrow is also not gender biased. A compact, simple kit reflects the simplicity of the donation process. The sayings including “I want to save a life” and “Sorry that you cut yourself, but hopefully something good will come of it” are very personal and evoke empathy. The colour and text relate to the intention of the packaging design, working together to encourage bone marrow donors.
Source: http://prote.in/feed/2012/03/help-remedies
(via kayseeang)
17 March 2012
This print advertisement from 2008 was designed by Daehong Communications in South Korea. Creative director Haewon Chung worked with client Tetris to create this ad, targeting gamers and Tetris players. It reads “Tetris Returns” which mimics the famous Batman phrase, normally seen as “Batman Returns”. Therefore, the overall imagery, shape, colour and typography relate to the theme of Batman portrayed in this campaign. It is as if the return of Tetris is the return of a hero and a craze known by all. The cityscape imagery sets up a seen where the Tetris piece can be perfectly placed, which resembles the landscape and objective of the game. The sun rays beaming on the Tetris block suggest heroic imagery and create great contrast of light and dark. Thus, the shape becomes obvious and recognizable. The colours suggest a powerful mood while the font is clear and capitalized to suggest the same. I thought this ad was creative and communicated a direct message. I hope it didn’t have to compete too much with the return of the Batman movies.
http://www.creativeadawards.com/game-playing-1/
(Source: iolak)
16 March 2012
Created by Jamie Downes, a graphic design student at Nottingham Trent, this initial advertising campaign for half+ called the “why not” campaign, aimed to change the outlook of mundane bus journeys. Each of the three posters are aimed at those riding or waiting for the bus, whether they use public transit frequently or not. This print ads are full of positive suggestions, reading “Long wait? Why not get to know someone you might get along”, “Medium wait? Why not start a conversation might pass the time”, and “Short wait? Why not smile at someone might make their day”. The items use of colour relates to the intent of the object. The colours are based on traffic lights for long(red), medium(yellow/orange) and short(green) waits. The phrases relate to the company name half+ by offering a positive outlook and positive suggestions. By highlighting “why not” in white is emphasizes the campaign effectively. Each poster is a balanced composition with and equal use of colour, black and white. The logo is also successful, expressing a glass half full rather than half empty, relating to the intention of the campaign.
Source: jamiedownes
http://jamiedownes.tumblr.com/tagged/work
15 March 2012
This advertisement for Dr. Kim’s plastic surgery practice depicts Michelangelo’s Creation of Adam (originally in the Sistene Chapel, Rome). It’s tag line reads “Be born again”, relating to the miracles of plastic surgery that can “recreate” humans. This advertisement targets clients of Dr. Kim or those who are contemplating plastic surgery. By being located in a public area such as an elevator hallway, it has the potential to intrigue almost anyone. Typography is not the main focus of this ad, allowing the colours, shapes and imagery to dominate the composition. The shape of God’s hand is the exactly the same as Michelangelo’s painting. Instead of reaching out to spark life in to Adam, it reaches out to the person pressing the elevator button to symbolize the potential of a new “creation” story. It is as if the person pressing the elevator button is agreeing with God, suggesting imagery that relates to the creation story. This ad captures the attention of the audience by using a famous painting in a new context that relates to a physical transformation to humans through a surgical process. Although this ad caught my attention, I am curious as to how successful it was for Dr. Kim. It looks like the woman in the photograph is a bit confused then again, I guess I would be too if I were standing beside God.
http://topsy.com/www.artandads.com/pics/michelangelo-and-the-finger-of-god-elevator-ad/
(Source: darkadvertisingparadise)
Project 2: Design Brief
This project involved combining words and images into a tic tack toe grid in order to express a concept. Each series of three squares will visually communicate a word or sentence, using drawings, photographs and/or words horizontally and vertically.
As a group, we began by brainstorming words and concepts that had obvious symbolism and themes. We created mind maps and word lists that included ideas such as classic Hollywood movies, Happy Potter, money, fashion and fast food logos. Each of us created our own tic tack toe grid based on the most successful ideas we brainstormed. After exchanging tic tack toe grids, we decided to focus on the theme “Things Moms Say” to communicate common phrases moms say to their children. We found that this topic was the most relatable and most effective in communicating a message. After designing a couple grids, we agreed to present a domestic theme, including illustrations outlined in white on a kitchen tile pattern with cursive lettering to express a motherly style. By combining drawings and words into the grid, we were able to successfully communicate phrases vertically and horizontally. Our third step involved combining each row of words and images into one design (six in total) and then into a poster. For each of the six initial posters, we expressed a vintage theme, using black and white photographs with American Typewrite font. After struggling to unite the six compositions with the imagery of the grid, we decided to change the black and white photographs into photos with a matching teal tint. We also included the illustrations exactly from our grid into the compositions and used the same cursive font, Lucinda Handwriting Italic. In our fourth step, we selected one design from step three to produce a 3D interpretation. Our concept expressed the phrase “Go get changed”. Using paper mache and newspaper, we molded a hand to look as if it were collecting change. The sculpture stands on a circular green base, representing the word “go”. The hand’s position suggests the grabbing of change, representing “get”. The hand is also surrounded by coins to represent the word “change”. Lastly, using the same concept from step four, we produced a time-based piece to represent the phrase “go get changed”. We began by taking several photos of a traffic light signals to begin our video. Then we captured hands “getting change”, beginning with just one hand to multiple hands by the end, until all the change was gone. These photos were then combined into a stop motion video, where music was added to reflect the mood of the phrase.
This project encouraged us to think about how images can convey meaning and how images communicate a message when combined with type. We explored different ways of expressing a theme visually and conceptually. As a team, we were very successful, efficient and motivated.
By Cassandra Shuber, Caroline Sierra, Emerald Taylor
Project 2: Tic Tack Toe Grid, 6 Posters, Project Brief
By Cassandra Shuber, Caroline Sierra, Emerald Taylor
Project 2: Tic Tack Toe Grid
By Cassandra Shuber, Caroline Sierra, Emerald Taylor
Project 2: 2D Poster Compositions
By Emerald Taylor
Project 2: 2D Poster Compositions
By Caroline Sierra
